Digital Marketing Manager

Responsibilities:

• Develop, implement, and manage comprehensive paid acquisition strategies across multiple digital platforms (Google Ads, Facebook Ads, LinkedIn, etc.),
• Align paid acquisition strategies with overall marketing goals and business objectives,
• Create and oversee execution of paid campaigns, including budget allocation, targeting, ad creatives, and landing page optimization,
• Monitor and optimize campaigns for ROI, ensuring efficient use of budget and maximizing conversion rates,
• Track, analyze, and report on key metrics and campaign performance,
• Utilize analytics tools to measure campaign success, identify trends, and provide actionable insights,
• Conduct market research to understand target audiences and refine targeting strategies,
• Develop and manage customer segmentation to enhance campaign personalization and relevance,
• Collaborate with design and content teams to develop compelling ad creatives,
• Ensure ad content is aligned with brand messaging and resonates with target audiences,
• Design and implement A/B tests to evaluate ad performance and improve campaign effectiveness,
• Continuously optimize campaigns based on test results and performance data,
• Provide regular budget updates and forecasts to stakeholders,
• Work closely with cross-functional teams (sales, product, customer service) to ensure alignment and support for paid acquisition initiatives,
• Coordinate with external agencies or vendors as necessary to enhance campaign execution,
• Stay updated on industry trends, competitor strategies, and market changes,
• Adjust strategies to stay competitive and capitalize on new opportunities,
• Utilize digital marketing tools and platforms (e.g., Google Analytics, Ahrefs, HubSpot) for campaign management and analysis,
• Use insights to enhance customer acquisition and retention strategies,
• Pursue professional development opportunities to enhance skills and knowledge in paid acquisition,
• Develop and manage paid campaigns for candidate recruitment to attract top talent to EverHelp,
• Promote the EverHelp brand through paid digital channels to increase brand awareness and engagement.

‍

Requirements: 

• 3 years of relevant experience,
• Experience of work with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Ahrefs, HubSpot, Looker,
• Strong analytical skills.

Nice to have:

• SEO knowledge,
• Experience with platforms like Clutch,
• Market research skills.

What we offer:

• 20 working days of annual paid vacation,
• Unlimited paid sick-leaves,
• Free snacks, breakfasts and lunches in the office,
• Friendly and highly professional teams,
• Performance review once per 9 months,
• Medical insurance and corporate doctor,
• Modern Apple devices.