SaaS & App
Customer support

Reducing FRT by 99% for a SaaS project PlantIn

Over the course of partnering with EverHelp, PlantIn has moved from 1 overwhelmed agent to a 7-person omnichannel support team, slashing FRT by 99% and introducing end-to-end AI process automation for the very first time.
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Case studies
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Reducing FRT by 99% for a SaaS project PlantIn
key metrics

End-to-end automation

45%

FRT

1 min

Location

USA

Languages

English

Channels

email, widget, social media

Tools

Zendesk CRM, Tableau Analytics

Services

Customer support

Billing support

Technical support

Team size

7 agents

SaaS Platform PlantIn

PlantIn is an AI-powered plant identification app that lets users recognize plants from around the world simply by taking a picture. Featuring an innovative machine-learning system and a database of over 24,000 species, PlantIn delivers plant IDs with 99% accuracy in just a few taps. With 40+ million users worldwide, PlantIn has become a go-to resource for gardeners and plant enthusiasts, offering identification guidance, care tips, and a thriving community built around a shared love of plants.

Who's Everhelp?

Everhelp is a Result-as-a-Service ecosystem for customer support outsourcing. We believe great support drives real outcomes, and we deliver just that. That’s why, instead of offering standardized service packages, we first align with each client on their desired targets and then assemble a system of processes, trained agents, and AI technology to reach them.

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Since our founding in 2021, we've scaled from 5 employees to 1,000+ agents across 4 continents. We've worked with 125+ clients and received 8 industry awards, which include (but aren’t limited to):

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  • №13 rank on Clutch's Top 100 Fastest-Growing Companies list
  • A Gold Stevie® Award as a Customer Service Outsourcing Provider of the Year
  • A Silver Stevie® Award for the Best Use of Technology in Customer Service. 

As we moved to a more complex human + AI support model, Evly, our proprietary AI customer service agent, has become a core part of our operation. Built on everything we've learned about delivering exceptional customer experiences and paired with our expert agents, it helps clients:

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  • Respond in under 45 seconds, 24/7, in 30+ languages (90+ with AI)
  • Resolve up to 85% of routine requests through automation
  • Achieve 83%+ CSAT and 76% first contact resolution
  • Maintain a 96% service quality score on ISO 27001 and PCI DSS-certified, GDPR-compliant infrastructure.

Our mission is simple: to turn your support operations into a real growth driver for your business. 

The Challenge: Providing Fast User Support 24/7

PlantIn turned to EverHelp as they faced challenges with slow response times and limited support capacity. Before we stepped in, they had:

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  • 1 agent managing 366 customer requests per month
  • FRT averaged 6 hours, and general reply time averaged 10 hours
  • 72-hour full issue resolution time
  • No satisfaction rating system was in place

Our Solution: Building a 24/7 Support Team 

Based on the presented challenges, we focused on organizing the key areas of the client’s support system:

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Sourcing & Hiring

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  • Introduced a 4-step hiring process with a bar-raising stage to source top-level specialists
  • Hired 7 dedicated agents

Customer Support Operations

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  • Crafted a detailed knowledge base that’s being continually updated and expanded
  • Launched 24/7 assistance 
  • Expanded support channels to include email and social media
  • Designed clear cross-team escalation protocols
  • Improved the escalation processes for complex issues to be immediately transferred to the respective teams
  • Established a feedback loop to collect, analyze, and integrate user feedback

Quality & Performance  

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  • Introduced comprehensive performance metrics and SLAs.
  • Organized a quality check that reviews 20% of tickets

Integrations We Implemented

After the initial support process optimization proved efficient, we moved to the next stage—automation. To ensure success, we introduced our AI agent gradually:

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  1. At the initial stage, we set up Evly to respond to general requests (e.g., about the product’s features and functionality)
  2. Then we automated subscription cancellation processing. 
  3. Finally, we set up Evly to handle the full refund cycle end-to-end. 
  4. We also configured AI agent-to-human handoffs for sensitive cases, such as data deletion requests and frustrated users. 

By implementing Evly AI, we automated the processing of 45% of all tickets and cut first response time to 1 min.

The Results: Decreased Response Times & Automated Workflows

Metric What EverHelp achieved
FRT 1 min (↓99.7% from the start)
ART 15 min (↓97.5% from the start)
Full Resolution Time 3 hours (↓95.8%)
End-to-end automation 45% of all tickets
Trustpilot rating 4.3/5 (↑0.5 pts)

I was impressed with their flexibility and speed. EverHelp assembled a team in a matter of days, set up clear automated and standardized processes, and immediately brought our SLAs to a whole new level.

Craig Whitmer

Vice President at Grubhub

Looking Ahead

As PlantIn continues to grow, EverHelp remains focused on turning its support into a growth center. We have already switched from simple support to customer care and, in the future, are planning to utilize support resources further to:

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  • Drive upsells and retain more subscribed users.
  • Continue optimizing escalation workflows to keep full resolution times under 3 hours.
  • Monitor the way AI handles refunds as we roll out the full-cycle automation. 
  • Potentially expand automation to other ticket types. 

What Users Say About PlantIn Now

Looking for a partner to run support end-to-end?

FAQ

What measurable results did EverHelp deliver for PlantIn?

EverHelp reduced the average response time by 97.5% and initial reply times by 99.7%, bringing the first reply time down to just 1 minute. We also automated the processing of 45% of the queue. The improvements were driven by a combination of 24/7 coverage, structured QA, streamlined escalation,  a dedicated user feedback loop, and our hybrid AI+human approach to support

How did EverHelp approach hiring for PlantIn's support team?

EverHelp established a four-step hiring process specifically designed to find the right fit. The standout element was a bar-raising stage, where a top-level specialist evaluated each candidate not just on skills but on cultural alignment with PlantIn. This ensured the team was built on quality from the ground up, not just filled with available agents.

How did EverHelp expand and improve PlantIn's support operations?

EverHelp launched 24/7 support coverage and expanded channels to include email, widgets, and social media. We introduced comprehensive performance metrics, including a quality check process that reviews 20% of all tickets. Our team also improved the existing escalation processes to ensure complex or unresolved issues were quickly routed to the right teams without delay. Finally, we implemented our AI agent Evly and automated 45% of all tickets, with AI handling them end-to-end.

What support challenges was PlantIn dealing with before EverHelp?

PlantIn had just 1 support agent managing 366 monthly customer requests. The first reply time sat at 6 hours, with an average response time of 10 hours. Full issue resolution took up to 72 hours, creating a poor experience for users of an app with over 17,000 plant species to support queries around.

How did EverHelp use quality control to maintain standards for PlantIn?

EverHelp implemented a structured quality check that covered 20% of all tickets processed by the team. This gave the QA function meaningful coverage without creating bottlenecks, and generated consistent data on agent performance, accuracy, and tone. The insights fed back into ongoing coaching and helped sustain the improvements across the full duration of the partnership.

How did EverHelp's feedback loop benefit PlantIn beyond customer support?

EverHelp established a formal feedback loop where user feedback was collected, analyzed, and integrated directly into PlantIn's product development process. This meant that recurring themes from support interactions, whether feature gaps, confusing UX flows, or frequently misunderstood content, were turned into actionable input for the product team rather than staying siloed within the support queue.

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Testimonials

See what our clients have to say about the way we handled their support.

I was impressed with their flexibility and speed. EverHelp assembled a team in a matter of days, set up clear automated and standardized processes, and immediately brought our SLAs to a whole new level.

Craig Whitmer
Vice President at Grubhub

EverHelp has quickly understood our business and adapted to our way of working. Their team felt more like an extension of ours than an outside vendor.

Jonathan Roth
Vice President at Portage Point Partners

Thanks to the efforts of EverHelp, our customer satisfaction increased significantly and we achieved a 4.8/5 rating on product review platforms.

Taylor Owen
Senior Manager at Airtable

In over 30 years of entrepreneurship, I have rarely worked with a team this professional and responsive.

Rod Williams
Executive Co-Founder & CEO at MacWilco Entertainment

I was impressed with their flexibility and speed. EverHelp assembled a team in a matter of days, set up clear automated and standardized processes, and immediately brought our SLAs to a whole new level.

Craig Whitmer
Vice President at Grubhub

EverHelp has quickly understood our business and adapted to our way of working. Their team felt more like an extension of ours than an outside vendor.

Jonathan Roth
Vice President at Portage Point Partners

Thanks to the efforts of EverHelp, our customer satisfaction increased significantly and we achieved a 4.8/5 rating on product review platforms.

Taylor Owen
Senior Manager at Airtable

In over 30 years of entrepreneurship, I have rarely worked with a team this professional and responsive.

Rod Williams
Executive Co-Founder & CEO at MacWilco Entertainment